“Efficiency is doing the thing right. Effectiveness is doing the right thing”
Peter Drucker
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Read time: 3 minutes
Welcome to my #2nd issue of the LinkedIn and Life newsletter!
Today at a glance…
- 1 LinkedIn Growth Tip
Unfollow dead followers/connections
- 1 LinkedIn Writing Tip
Power of listicles
- 1 Life Tip
Unrealistic expectations
🎢 1 LinkedIn Growth Tip
Unfollow dead followers/connections
This is one of the biggest mistakes people make on LinkedIn.
See, when you have dead followers/connections in your profile:
- It hurts your engagement
- It will lead you towards slow growth
- It tells the LinkedIn algorithm about the people you want in your network
So, why hurt our brand?
Instead, do this.
Unfollow 10 people every week from your followers or connections.
When you do this, here's what you will get:
- True fans
- Quality leads
- Great network
- Active followers
- High engagement
- Active connections
Yes, there will be a drop in followers/connection count.
And it doesn't matter.
Because it won't affect your growth.
✏️ 1 LinkedIn Writing Tip
Power of listicles
Most people won't read long paragraphs.
People also skim through the content.
And it's our job to make our content, easy to read.
When you use listicles, here's what happens:
- You help readers to understand your content
- You help readers to read 80% of your content
- You help readers save their time with up-front value
Here's what it looks like:
Remember: More listicles, more value.
👀 Life Tip
Unrealistic expectations
I've seen and been with people who had expectations of me.
Some of those expectations were beyond what a human can do.
They needed me to:
- Be perfect
- Do what they say
- Make sure I exceed the expectation
Is this possible?
Yes.
What's the price?
It's your energy.
Is it worth it?
If those expectations don't align with your vision, then they're not worth it.
Our lesson:
People can expect a million things from us. But if those expectations are not serving us well, it's time we ditch them.
Whenever you're ready, here are 2 ways I can help you:
- [Free] 1:1 LinkedIn Hour Consultation
Let's discover key strategies to optimise your profile and brand, grow your audience, find clients and much more. Book your call today!
- Book me as your LinkedIn ghostwriter
I grew from 0 to 12,000 impressions with irresistible content in less than 2 months. Let's up your LinkedIn game!
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