Read time: 3 minutes

Welcome to my #5th issue of the LinkedIn and Life newsletter!

Today at a glance…

• 1 LinkedIn Growth Tip​
  Engagement strategy
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• 1 LinkedIn Writing Tip​
  PASTOR writing framework
  ​
• 1 Life Tip​
  The idea of temporary

🎢 1 LinkedIn Growth Tip

Engagement strategy

LinkedIn is a networking social media.

So what do you need to do?

Network - of course.

How to network?

By engaging on other posts.

Who to engage with?

• People in your niche
• Your ideal clients
• Big creators

Now, how do you engage?

That's where I come in with some juicy steps.

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Actionable tip

1. In the first 60 minutes, engage immediately.

↳ It will extend your post for the next 6 hours.

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2. After 6 hours, continue to engage actively.

↳ It will extend your post reach for the next 18 hours.

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3. After 24 hours, continue to engage as long as you can.

↳ It will extend your post reach to the second and third days.

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Remember: Your engagement activity within the first 60 minutes is the first indicator of your post's performance.

✏️ 1 LinkedIn Writing Tip

PASTOR writing framework

Justin Welsh grew to 550K followers and attracted 215K people to his newsletter with this framework.

So there is got to be something. Right?

Let's see how you can use the framework

PASTOR is a persuasive writing framework that makes readers:

• Trust
• Learn
• Act

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Actionable tip

P = Problem: Identify your audience's pain points and challenges.

↳ "Have you tried creating content and it's not attracting leads? You're not alone."

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A = Amplify: Amplify the consequences of not acting on it.

↳ "Many CEOs, founders, and executives have a solid business strategy, but their content game is not strong. The consequences? No customers."

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S = Story: Share a story as an example talking about the problem.

↳ "Meet Sarah—her content was invisible on LinkedIn until she used the PASTOR writing framework for her content. Now? She’s attracting quality leads."

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T = Transformation: Give a solution that transformed from the problem.

↳ "If you use it correctly, you'll attract a constant flow of inbound leads."

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O = Offer: Showcase your product or service that will help to conquer the problem.

↳ "Let’s craft a LinkedIn content plan that puts you in the spotlight. Ready for your brand to explode?"

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R = Response: Finish with a straight call-to-action that helps the audience take the next step.

↳ "Don’t wait—click below, book your session, and watch people come to you."

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So start getting creative and make PASTOR work for you!

👀 Life Tip

Idea of temporary

If there is a problem, it can be calm to hear that it is temporary.

It shows that happy days are coming.

If there is joy, it can be nerve-racking to hear that it is temporary.

It shows that sad days are coming.

Let's say,

• You have an internet connection today. Something different happens tomorrow and you can’t be in touch with the virtual world. What will you do?
• You have access to water today. God tests you tomorrow and you have no access to drinking water. What will you do?

When you start thinking like this, you’ll appreciate the minor things like

• Fan
• Pillow
• Water
• Blanket

and whatnot.

You’ll start to think about the people who don’t have access to these things.

You’ll become more appreciative and aware of the luxury you have.

This idea keeps me grounded all the time and gives me inner peace.

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Actionable tip

Do gratitude thinking every day for the next 14 days and watch yourself transform.

You’ll thank me later.

In case you've missed my previous editions, you can find them below:

​📚 1 - 1 - 1: Content Idea Via Comment, PS Statement, and Failure​

​📚 1 - 1 - 1: Think Before Accepting a Connection, Second Hook, and Success Won't See Your Character​

​📚 1 - 1 - 1: Unfollow Dead Connections, Power of Listicles, and Unrealistic Expectations​

​📚 1 - 1 - 1: 30 Minutes of Engagement, Staircase Post Formatting, and Judgement​

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